Iron Man Galaxy S6 Edge sells for $91K because it was number 66
The Iron Man version of Samsung's Galaxy S6 Edge is a pretty sweet limited edition variant, especially if you're a fan of the Avengers or Marvel comic in general. Sure, one would expect to pay a bit of a premium price for a limited edition, but would you pay over $91,000? Well, one customer in China did. Chinese internet retailer JD.com, auctioned off the Iron Man S6 Edge, receiving 92,429 bids in total, with yesterday's winner paying 568,788 Yuan, or roughly US$91,600.
Samsung's Iron Man edition was originally intended to see 1,000 units released only in South Korea, but it turned out to be a huge hit in China as well. The smartphone features a bright red color with gold trim — to match Iron Man's suit, obviously — two colors that are very popular in China. It's not clear if this was just a case of a Chinese retailer getting their hands on a single unit, or if Samsung is planning to offer the limited edition in other countries.
Still, there has to be more than just the color to make someone pay over $91,000, right? Well, each Iron Man edition has a unique serial number, from 1 to 1,000. The number 6 is a very lucky number in Chinese culture. However, that single digit on a smartphone still isn't worth that much money. But the number 66 is. That's right, the auctioned phone had a serial number of 66, suggesting that it's "double lucky."
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In case you think there's only one person willing to spend that kind of money on an Iron Man phone, know that a prior auction in South Korea ended at over $35,000. This is all for a device that Samsung priced at $1079. Guess it shows that a comic book hero can make an impact around the globe.
SOURCE Business Korea