With the iPhone X’s reveal today, Apple turned the iPhone pricing structure on its head. We’ve grown accustomed to there being two iPhones at the top of the totem poll, then a couple or a few more just below. Before now, that meant the iPhone 7 and iPhone 7 Plus were at the top, followed by the iPhone 6s and iPhone 6s Plus below, followed by the iPhone SE. With the iPhone X , there’s a new monster in town.
Not only does the iPhone X throw a wrench into Apple’s pricing structure precedent, the iPhone 8 and iPhone 8 Plus change the way Apple’s smartphone schedule works. Before now – and for the past half-decade – Apple’s had a tick-tock schedule going on with iPhone. There was the iPhone 6, then iPhone 6s the next year, then iPhone 7. Now they’ve gone on straight to 8.
The iPhone X is a special piece of equipment. Made to be released 10 years after the original iPhone, this newest iPhone is a departure from all those that’ve come before it. This is the first iPhone with an OLED display, and the first iPhone that does not use a totally rectangular display.
Gone is the frontside physical home button, and appearing for the first time is wireless charging within. This device contains within it the most radical set of changes in an iPhone to date. For that, users are going to pay a premium.
The iPhone X will be available in two versions, one with 64GB internal storage, the other with 256GB internal storage. This device’s price will begin at $999 and will be put on pre-order on October 27th. Shipping will begin on November 3rd.
Also the iPhone SE is still around for $349, while the iPhone 6s family will start at $449, and the iPhone 7 family will start at $549. Pricing is similar through each of the four major carriers here in the United States. Have a peek at our Apple Hub for more information on the iPhone 8 and iPhone 8 Plus, too!