HTC has been slowly creeping downward into a rut recently, and the company’s October earnings report isn’t making the situation any better. Compared to October 2011, HTC’s October 2012 sales have dropped by a whopping 61% — the company’s biggest yearly drop in revenue, ever. Obviously, this isn’t good news.
This is the second month in a row that HTC’s revenues fell by double digits, down almost 19 percent from September. Plus, it’s even worse from year-over-year. On top of the 61% for this month, September also had a rough drop of 53%. HTC sold $588 million worth of smartphones during October.
HTC expects its Q4 2012 revenue to be approximately $2 billion, with a gross profit margin of approximately 23%. Of course, the company may be in for a long 4th quarter, but the release of its new Windows Phone 8X and the rumored DROID DNA may boost sales a bit for HTC. The DNA is rumored to be HTC’s first 5-inch phablet with a 1080p display.
However, in order to turn a profit and report great numbers in their Q4 2012 earnings report, the company will have to sell several million units of their new devices, which is very much possible, but they’ll be crossing their fingers the whole time. However, the holiday season alone may be enough to pull HTC out of the quicksand.