This week the folks at Pandora have introduced a new Pandora Premium service which allows users to further control their listening experience. This is different from the past at Pandora, a company that started its business with free music listening with playlists based in a basic way on preferred artists. Here in 2017, users will be able to pay cash to get a more in-depth music experience on mobile devices and desktop computers.
Pandora is attempting to make the music listening experience more personal. Not that any other company hasn’t tried this before – all the major streaming services certainly have. With Pandora, though, the basis of the company has always been playlists, streaming, based on one subject input by the user.
Using data they’ve acquired from user activities since the dawn of their service, the folks at Pandora suggest that they’re able to craft a music service unlike any other. They’re also using the Music Genome Project in addition to their own data from 81 million Pandora users currently.
Perhaps the biggest draw for this service – for me, anyway – is the fact that they’ve done some filtering with search. Instead of just returning every single result when I search for a song I search for, including covers and karaoke versions and all that junk, it brings the song(s) I was searching for. It’s smart, and it changes over time based on my searches. This could be good or bad – we’ll see.
Pandora Premium is going to cost users $10 a month. This service includes “My Music” with every Pandora station the user has ever created with their main account. This service also includes “My Thumbs Up” – a collection of songs that’ve been thumbed up by the user throughout their user account experience.
Pandora is holding a line at the door for this premium service. They’ve got invites they’re sending out over a period of time, starting at their Premium site now. Have at it!