Galaxy S6 Pushes Samsung Into Smartphone Market Lead

The latest numbers are in from Kantar Worldpanel ComTech for the quarter than ended in May 2015. The numbers show that Android is reclaiming the marketshare it lost in the past with an increase in share of 2.8% to 64.9% in the US. Unfortunately, for Android, its share is still not showing much improvement outside of the US.

In the "big five" European countries Android slipped 2.9% in market share compared to the same quarter of 2014. The big five markets in Europe include Great Britain, Germany, France, Italy, and Spain. A big factor in the growth of Android in the US during the quarter was robust sales of the Samsung Galaxy S6 smartphone.

Sales of that device in its first month pushed Samsung into the market lead in the US and grew Samsung's share of the Android sales realm from 52% the previous quarter to 55% in the latest quarter. Robust sales made the S6 the third best selling smartphone in the US behind the iPhone 6 and the Galaxy S5.

Samsung improved its performance year-over-year and period-over-period. During the quarter iOS saw its year-over-year and period-over-period share decline in the US. However, in Europe iPhone 6 demand remained strong. Demand for iOS in China also remained strong during the quarter putting Apple in the lead followed by Huawei in second and Xiaomi in third, all separated by 0.5% of each other.

SOURCE: Kantar