Fitbit Blaze smart fitness watch looks quite familiar

The Fitbit Blaze is a new smart fitness watch being revealed for the 2016 consumer season, shown off for the first time at CES 2016. What you're going to notice first and foremost – if you're familiar with smartwatches of all sorts – is that this watch looks rather similar to one of the more well-known smartwatches on the market. Beyond that, this machine works with FitStar by Fitbit for on-screen workouts, GPS, PurePulse heart rate tracking, and Fitbit's SmartTrack auto-exercise recognition system.

This device runs its on proprietary software suite. It's not an Android Wear watch – it's a Fitbit watch. The Fitbit Blaze works with a modular design, which means you're going to be able to switch not just the band, but the frame of the watch as well.

Fitbit suggests that this watch will work with a 5-day batter charge, meaning you're not going to have to charge it every night like some of the more popular watches on the market today. They also suggest that this watch can sync and connect with "more than 200 Android, iOS, and Windows mobile devices" right out of the box.

The Fitbit Blaze will be available for $199.95 USD starting on pre-sale today through Fitbit, and tomorrow at several major retailers in North America. You'll find a number of elastomer bands available for $29.95 each, leather bands for $99.95, and a "Luxe" stainless steel band available for $129.95.