AT&T has announced the arrival of DirecTV NOW on Roku set-top boxes and streaming sticks, bringing the relatively new service to one of the most popular cord-cutting devices on the market. The service is available via the newly launched DirecTV NOW Roku app, which is available for download in the U.S. now in the Roku channel store. In addition to launching the app, AT&T is offering Roku owners a long trial period to give them a taste of the service.
DirecTV NOW, for those unfamiliar, is an OTT television service delivered via Internet streaming rather than through the company’s traditional satellite-based products. This gives users the freedom to start and stop service whenever they’d like, as well as the ability to watch live TV on many WiFi-connected devices rather than TVs connected to the appropriate satellite boxes.
Though the service launched months ago, its features and availability were limited compared to its current state of support. AT&T has since introduced its own DVR feature, a notable absence when the product was first launch, as well as expanded compatibility with various streaming devices. As of now, anyone with a Roku Ultra, Premiere+, Roku 2/3/4, Streaming Stick, Express+, or others can access the service.
If you like the idea of live TV delivered over the Internet but haven’t tried it out for yourself, AT&T is offering a 1 month trial of DirecTV NOW for Roku owners. The trial will then fall into an automatic $35/month fee unless the service is cancelled. If you give DirecTV NOW a try and decide it’s not for you, don’t forget about the competing products: PlayStation Vue, Sling TV, YouTube TV, and Hulu Live TV, though market availability does vary.