CES 2009: Samsung Luxia LED TV

Samsung has announced the slimmest LED-backlit HDTVs to date, in their new Luxia LED TV range.  Available in sizes from 40 to 55-inch, the HDTVs all have a unified UI across all of Samsung's consumer electronics ranges, whether from digital cameras or home cinema systems, to the new full-touchscreen PMPs such as the Samsung P3 PMP.  Three series will be available, the 6000, 7000 and 8000.

The Luxia 6000 series will have a slim, just over 1-inch thick casing, four HDMI ports and an integraded ATSC tuner.  The Luxia 7000, meanwhile, will have four HDMI ports, 120Hz refresh, USB 2.0 and Wireless DLNA streaming support, as well as using the Yahoo! Widget platform for video from YouTube, eBay auctions, news and photo sharing.  In the future, social media widgets and streaming TV shows and movies are planned.  Finally, the Luxia LED 8000 series has 240Hz refresh, together with Samsung's AutoMotion blur-reduction, a new Touch of Color design with prism-light and chrome edging.

The Luxia range are all being described as eco-friendly, with reduced use of dangerous chemicals, Energy Star certification, and benefit from Samsung's own Recycling Direct network that will take in and safely dispose of unwanted electronics.  Energy use across the three series are down 40-percent compared to rivals.  There's also a new wall-mount, reducing the gap between the wall and the HDTV to 0.6-inches.

All the new sets will be available in the first half of 2009, prices tba.

Press Release:



LED Technology Brings Higher Contrast Ratios, Slimmer Designs and

Improved Energy Efficiency to the Living Room

LAS VEGAS, January 7, 2009 – Samsung Electronics America, Inc., a market leader and

award-winning innovator in consumer electronics, raises the bar for flat-panel TVs

everywhere with the launch of an entirely new line-up of advanced LED HDTVs.

Samsung's latest HDTVs will be on display at Booth #11033 during the International

Consumer Electronics Show, which will be held at the Las Vegas Convention Center,

January 8 -11, 2009.

The new 8000, 7000 and 6000 Series build upon the success of Samsung's first and

second generation LED HDTV models. These cutting-edge TVs use LEDs as their

primary light source, rather than traditional Cold Cathode Fluorescent Lamps (CCFL).

Benefits of using LEDs include ultra-high contrast ratios, slim depths that allow for more

artful designs, plus increased energy savings. In addition, a variety of state-of-the-art

networking features give the ability to adapt to how consumers view and experience

with shows, movies, games and other multimedia at home.

"Samsung has proven LED technology is a viable choice for consumers desiring the

best picture possible from an LCD television. Samsung's latest LED televisions redefine

the standards for viewing quality, energy-efficiency and home entertainment décor,"

said Jonas Tanenbaum, Vice President of LCD HDTV Marketing at Samsung

Electronics America. "Samsung stays committed to developing technology and products

that go beyond current expectations of value, quality and innovation. And, we are

excited to be a part of this exciting point in TV evolution."

Top-Notch Picture Quality

Each of the three Samsung LED HDTV Series for 2009 boast high dynamic contrast

ratios, complements of Samsung's ground breaking LED light source. Compared to a

traditional CCFL, LEDs produce darker blacks that appear endlessly deep to the eye.

Whites also remain crisp and bright with vivid colors. The result is picture quality that

measures up to the natural beauty of life. For instance, Samsung's Wide Color

Enhancer Pro feature lets consumers enjoy a broader color palette. The Ultra Clear

Panel further allows the preservation of every detail even in brightly-lit, imperfect

viewing conditions. This is done by effectively allowing more light to pass through the

screen and simultaneously reducing reflections from ambient light. And with an adaptive

"Natural" mode, Samsung's LED HDTVs can combine the recognized brightness

advantage of LCD displays with the cinema-like viewing experience of plasma displays

by automatically optimizing picture settings.

Samsung's entire LED HDTV line-up incorporates a number of innovative features to

reduce the motion blur and image judder, which traditionally plague LCD HDTVs when

displaying fast movement. All three series boast Samsung's acclaimed Auto Motion

Plus™ frame interpolation technology. The 8000 Series uses a swift refresh rate of

240Hz – four times the rate of other TVs – that nearly eliminates the ill effects of

displaying quick, action-packed motion. The 7000 and 6000 Series, with an also-quick

120Hz refresh rate helps ensure crisp, easy viewing of sports, video games and movies.

Expansive Networking and Entertainment Possibilities

In 2009, Samsung plans to redefine what it means to watch television with

"Internet@TV – Content Service" Developed with Yahoo!, the Internet information

interface will be available on a number of 2009-model Samsung HDTVs. Using either a

wired or wireless Ethernet connection included in the 8000 and 7000 Series,

"Internet@TV – Content Service" lets consumers access content onscreen from Yahoo!,

Flickr, YouTube and more with the push of a button. The widgets-based interface and

scrollbar run along the bottom of the screen for easy browsing of the latest programs

and content. Even after purchase, consumers will be able to enjoy a growing library of

widgets, as the widget development kit will be open to content providers willing to create

new offerings. The 6000 Series includes access to Samsung's InfoLink™ RSS service,

which can instantly display updated news, sports, weather and stocks information with a

touch of the remote.

Beyond online entertainment, Samsung's LED HDTVs can also connect to a variety of

other devices and content with ease. Included USB ports make viewing videos and

photos from a camcorder, playing music from a media player or accessing multimedia

files from a portable drive simple.

Lighting the Way for Functional Design

Samsung's new LED HDTVs offer not only a lifelike viewing experience and a portal to

the latest entertainment, but break free from the conventional limits of integrating a

television into a room's décor. By using LEDs, Samsung has been able to shave all

three series down to ultra-thin depths. At just over an inch thick, the sets remain trim

without cutting back on connectivity options, nor foregoing an ATSC tuner.

To further complement the svelte design of the new LED HDTVs, Samsung created an

ultra-slim wall-mount solution – reducing the gap between the TV and the wall to around

0.6 inches, down from the two inches of bulkier solutions. The ultra-thin LED HDTV

depth coupled with the new wall-mount solution allows for a simple installation akin to

hanging a picture frame.

In 2008, Samsung created its unique Touch of Color™ (ToC™) design, which uses

dual-injection molding to coat a translucent, colored surface to achieve an attractive

crystalline appearance. The latest evolution of Samsung's ToC™ design begins with a

deep piano black bezel that fades into distinct chrome that finishes as a clear prism

along the outer edges (8000 Series) or light ruby (7000 and 6000 Series) highlights. The

intensity of the color subtly changes depending upon the viewing angle, and further

accentuates these TV's slim bezels.

Going Greener

Lit by LEDs the Samsung 8000, 7000 and 6000 Series all meet the more stringent

Energy Star® v3.0 guidelines by cutting power consumption to significantly new lows.

LEDs are also mercury-free, which adds another degree of environmental friendliness

and safety compared with other currently available backlight technologies. Energy

consumption is reduced by 40%+ versus traditional LCD HDTVs of similar size. The

LED HDTVs also include an optimized energy savings mode that adjusts the backlight

and picture quality while continuing to produce smoother, more natural images.



Compliance With New Energy Star® v3.0 Guidelines Help Consumers Save and Go Green;

Auto Motion Plus™ Technology Delivers Stellar Picture Quality

LAS VEGAS, January 7, 2009 – Samsung Electronics America, Inc., a market leader and

award-winning innovator in consumer electronics, today unveiled its next-generation

LCD HDTV lineup with CCFL backlighting. The LCD HDTV line-up is led by the Series

7, which is the company's first CCFL-backlit LCD TV with a 240Hz refresh rate.

Samsung's line of LCD HDTVs will be on display at Booth #11033 during the

International Consumer Electronics Show, which will be held at the Las Vegas

Convention Center, January 8 -11, 2009.

"We are proud and excited to deliver consumers Samsung's first CCFL-backlit 240Hz

LCD HDTV to consumers," said Jonas Tanenbaum, Vice President of LCD HDTV

Marketing at Samsung Electronics America Inc. "Samsung continues to push the

envelope in terms of technology and design innovation, and consumers will experience

even better clarity, more vibrant colors and unprecedented networking capabilities

available on Samsung's newest line-up of LCDs."

The Series 7 features a fast 240Hz refresh rate, a speed twice that of current 120Hz

sets, and quadruple that of standard HDTVs. The refresh rate and a faster panel work

together with Samsung's proprietary Auto Motion Plus™ 240Hz frame interpolation

technology, to eliminate motion blur and judder with fast-action material, for stunning

motion detail.

Both the Series 7 and Series 6 650 (32-inch and larger) LCD HDTVs impress with

Samsung's improved Ultra Clear panel, a polarizer that reflects room light to produce

deeper, darker black tones and bolder colors. By enhancing the performance of the new

polarizer, the reflection rate is decreased significantly from previous versions, making

blacks even darker, regardless of the ambient lighting conditions in the room. Both

Series also feature Samsung's adaptive contrast picture setting, called "Natural" mode,

which combines the brightness advantage of LCD displays and the cinema-like viewing

experience of plasma displays. The result is a new level of video richness perfect for

viewing films.

Additionally, both the Series 7 and 6 feature low power consumption, thus saving

energy and money for the consumer. They meet the more stringent Energy Star® v3.0

efficiency guidelines.

Recognizing the need for HDTVs to not only be technologically advanced, but also

aesthetically pleasing, the HDTVs all feature Samsung's new Touch of Color™ (ToC™)

design. The unique ToC™ frame is produced by using dual-injection molding

technology to luxuriously coat a translucent surface over the chassis.

Series 7

Superior Picture Quality

The 240Hz Series 7 LCD HDTV offers an excellent option for home theater enthusiasts

who are focused on high-performance LCD picture quality and innovative product

design. The HDTV's swift 240Hz refresh rate and Auto Motion Plus™ technology,

Samsung's proprietary frame-interpolation technology, work in tandem to produce

viewing quality comparable to that of the best CRT displays.

Samsung's exclusive Wide Color Enhancer 3 technology maps source colors to the

panel's color space. This results in exceptionally vibrant, yet natural-looking images

faithful to the director's original intent.

Advanced Design

In addition to the new ToC™ design, the Series 7 also sports a transparent bar that runs

across its bottom bezel. The bar clearly divides the TV from the speaker compartment

which houses a pair of down-firing speakers. It further serves to highlight the glass-like

quality of the set's frame while giving the illusion that the display floats in mid-air. With a

stand constructed using transparent reinforced glass, this stunning look is heightened

even more.

Connectivity Features

Equipped with impressive networking skills, Series 7 LCDs feature Samsung's new

Internet@TV – Content Service. Powered by the revolutionary Yahoo! Widget Engine,

users will be able to access widget-based content from a wide array of Yahoo! Internet

sources including Flickr, News, Weather and Finance along with future 3rd party

providers as they become available. For added flexibility, the Series 7 goes beyond its

built-in wired Ethernet connection, and supports 802.11a/b/g/n wireless networking

capabilities via a wireless USB dongle. What's more, the Series 7 is DLNA certified and

supports wireless connections allowing viewers to easily enjoy their PC-based music,

video, and pictures from any room in their home. .

Series 6

Auto Motion Plus™ 120Hz

Available on all Series 6 models 32-inches or larger, Samsung's proprietary Auto Motion

Plus™ 120Hz frame-interpolation technology virtually eliminates motion blur and judder.

Furthermore, the advanced panel has a fast pixel response time to produce razor sharp

images even with fast-paced motion in action scenes.

Touch of Color™

Further reinforcing Samsung's commitment to innovative design and high performance,

the Series 6 distinguishes itself with a ToC™ design reminiscent of a beautifully blown

wine glass. Taking a cue from the popular Bordeaux series, Samsung carries this

fashion-forward look further by applying transparent color to the TV's four edges. A two-

tone gradation of transparent ruby color yields a much softer, glassier look for the

deeper and wider curve at the bottom of the bezel. The color does not appear from the

front but at the sides, resulting in a lighter and unobtrusive design compared to previous

ToC™ models.

A Multimedia Hub

Just like Series 7 sets, the 2009 Series 6 650 (40-inch and larger) HDTVs also feature

the Yahoo!-driven Internet@TV – Content Service. Made possible with a collaboration

with Yahoo!, Internet@TV – Content Service is widget-based and delivers a whole new

level of connectivity by providing access to Internet-based multimedia content from

Flickr and other Yahoo! services. With a click of the remote control, these widgets are

easily accessed via a bar-style graphic user interface which sits on the bottom of the

screen. Using an optional wireless dongle, the Series 6 is also wireless DLNA compliant

allowing for simpler access to multimedia stored on household computers.

The Series 7 ranges in panel sizes of 40, 46, and 52 inches. Series 6 sizes, on the other

hand, extend much more broadly.19, 22, 32, 37, 40, 46, and 55. Both the series 7 and 6

will be available by the 1st half of 2009.