Beyoncé and Jay-Z’s Tidal exclusive lasted less than 48 hours, with Everything is Love unexpectedly arriving across a variety of streaming services today. The album dropped over the weekend, sending Tidal subscribers – and new sign-ups – dashing to the streaming music platform partly owned by the pair.
That exclusive was no great surprise. Beyoncé’s last album release, Lemonade, also launched as a Tidal-only release back in 2016. Paid downloads were offered up the following day, with Apple Music streaming coming after that. However, Spotify and other services still don’t offer the album.
This time around, a different approach has been taken. Everything is Love may have been Tidal-only on Saturday, June 16, when it was initially released – with no prior announcement, mind – but this morning it showed up on far more services. iTunes, Deezer, Apple Music, Amazon Music, Google Play Music, and Spotify all offer the album for purchase or streaming.
However, if you want to listen to it on Spotify, for the moment you’ll need a Spotify Premium account. If you’re still on the free, ad-supported tier, Pitchfork reports, you’ll need to wait two weeks for it to be available there. Beyoncé, it seems, still isn’t entirely convinced by the service; on the fourth track on Everything is Love, “NICE,” she refers to the fact that Lemonade is still a Spotify-holdout. “If I gave two f*cks about streaming numbers woulda put Lemonade up on Spotify,” she raps.
At the moment, Tidal still has an exclusive track from the album which is not available on other services. How long that will last – and how much of a draw to the service it will be – is unclear. The artist-owned music platform has proved to be contentious, with its pitch of higher-quality tracks and a greater share of royalties going to the musicians themselves not turning out to be as much of a lure as some may have initially hoped.
A series of exclusive releases, each of varying lengths of time, have had questionable impact on that. In the meantime, Tidal has been accused of falsifying streaming numbers for certain albums, claiming a greater proportion of listeners for Beyoncé and Kanye West. Tidal has denied faking millions of plays for their albums, which would have had a significant impact on royalty payments.