Beats Electronics is best known as a headphone company that produces. The Beats By Dr. Dre line of headphones originally started with Monster. Monster and Beats Electronics went their separate ways early this year and rumors have been swirling for a while now the Beats was eyeing the purchase of the MOG music service.
The two companies have gone official with the announcement that Beats Electronics is acquiring MOG. Details are scant at this time with terms of the acquisition unannounced. MOG started in 2005 and has over 16 million songs that are available for free online and via a Facebook app with subscription versions of the service available. Portable devices can access the music on the go via a paid subscription.
At this point, the two companies are also remaining mum on exactly how the products will be cross promoted. It would be a no-brainer to assume that Beats Electronics will be selling its headphones via links on the MOG service. I can also see the premium Beats headphones coming with free subscriptions to the mobile music service.
[via USA Today]