Francisco Guevara

• Francisco was part of the award-winning team behind a Media Innovation Award — a winning campaign for Duracell — designed to raise awareness about the importance of hearing aid accessibility and highlight the brand's role in supporting those who rely on this essential technology.
• He helped lead a year-round marketing initiative for Mazda's CX-9, aligning the campaign with wellness-focused consumers through content that merged road trips, nature, and mindful living, a fresh take on how vehicle marketing can connect with lifestyle values.
• He also spearheaded a content campaign for Tangerine Bank, blending travel, smart spending, and food culture through video and city guides that resonated deeply with consumers. The campaign not only surpassed engagement and performance targets but positioned the brand as a trusted financial companion.

Experience

Francisco began his career at global media agency Starcom, where he worked on the Procter & Gamble account for four years, honing his expertise in brand strategy and media planning. He then transitioned to The Weather Network, focusing on content partnerships and monetization. Most recently, he worked at Narcity Media Group, managing a broad client roster across verticals and playing a key role in driving innovative, high-performing media campaigns. His trajectory reflects a deep understanding of both legacy and emerging media platforms and a talent for creating impact through storytelling.

Education

Francisco studied marketing and advertising at Sheridan College, where he received his undergraduate degree and built the foundation for a career rooted in creative media strategy and consumer engagement.