Apple’s trade-in program in China may not be going so well

Nate Swanner - Apr 1, 2015, 12:28pm CDT
Apple’s trade-in program in China may not be going so well

A new iPhone is expensive, which is why Apple’s trade-in program is so popular. Take your old phone in, and you’re immediately credited towards the purchase of a new iPhone. When it works, it’s sublime. Recently launched in China, Apple’s iPhone trade-in scheme isn’t going so well, it seems. According to a new report, Chinese customers are nonplussed about the offers they’re receiving from Apple, and say they’ve been able to source better deals elsewhere. Apple officially launched the trade-in program to all 18 Apple Stores in China yesterday.


In China, Apple is reportedly offering roughly $240 for an iPhone 5S, $80 for an iPhone 4S, and $40 for an iPhone 4. Private recycling shops in China are doling out roughly twice that amount; $176 for an iPhone 4S, and $463 for an iPhone 5S.

Apple also isn’t appreciating memory options, according to the report. A 16GB iPhone 5S is worth as much as a 64GB version. Consumers say Apple also isn’t willing to budge with regard to quality; a ‘new’ iPhone 5S is still worth up to $240.

It’s not known just why Apple would be offering consumers trade-in values less than what they can get elsewhere, but a recent rumor they’d be partnering with Foxconn on iPhone resales could be the reason.

Source: Sina
Via: ZD Net


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