Apple’s photo book “Designed by Apple in California” is 18-years long

Chris Burns - Nov 15, 2016, 2:45pm CST
Apple’s photo book “Designed by Apple in California” is 18-years long

A book called “Designed by Apple in California” has been revealed by the company in two sizes. This book is the first of its kind made by Apple, having been curated and developed over the past eight years. Inside this book are few words, and mostly photographs, concentrating on the design language Apple uses in the industrial sense spanning their history in 450 photographs.

This book does not cover the entirety of Apple’s history in products. Instead it begins at a turning point for the company, back in 1998 with the iMac. This was the point at which the company became colorful and “magical.” It was the point at which Steve Jobs really started striking the iron with public presentations of products, making that part of the Apple experience.

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This book is “dedicated to the memory of Steve Jobs”, as it were. As Apple’s Jony Ive suggests, “The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future.” Ive continues, “This archive is intended to be a gentle gathering of many of the products the team has designed over the years.”

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This book is made for the public – it’ll be released by Apple in a number of Apple Stores. It’s aimed at lovers of Apple’s products as well as those that wish to study the industrial design of Apple’s most successful run of years in business (thus far). “We hope it brings some understanding to how and why they exist,” said Ive, “while serving as a resource for students of all design disciplines.”

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This book will be hardbound in both of its editions, large and small. Both sizes are printed on “specially milled, custom-dyed paper” so as to allow Apple’s many all-white products to avoid disappearing before your eyes. Pages in these books have gilded matte silver edges and are linen-bound.

Ink on each page is “low ghost”, which essentially means that ink stays on the page for which it was intended. While I’d rather Apple used the words “archival inks” in their presentation of the book, I can’t imagine this book will be kept in anything less than mint condition by its future owners any time soon.

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Two editions of this book exist and will be put on sale starting on the 16th of November, 2016. The smaller of the two is 10.20 x 12.75-inches and available starting at $199 USD. The larger edition is 13 x 16.25-inches and available starting at $299 USD.

This book will be available internationally at the following Apple retail locations: Apple Regent Street and Apple Covent Garden in London; Apple Opera in Paris; Apple Kurfürstendamm in Berlin; Apple ifc mall and Apple Canton Road in Hong Kong; Apple Ginza in Tokyo; and Apple Sydney. Inside the USA, this book will be found at Apple SoHo, Apple Fifth Avenue, Apple Upper East Side, Apple Williamsburg and Apple World Trade Center in New York; Apple The Grove in Los Angeles and Apple Third Street in Santa Monica. Apple Stores that’ll have this book available also include Apple North Michigan Avenue in Chicago; Apple Lincoln Road in Miami; Apple Northpark in Dallas; Apple Union Square in San Francisco; Apple Palo Alto and Apple Infinite Loop in Cupertino.


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