Apple takes on Adobe Flash with free iAd Producer tool

Apple is continuing its assault on Adobe, with the launch of iAd Producer, a tool for online advertizers to create interactive iAd content in a manner that would previously have likely required Adobe's Flash developer tools. Described as "a powerful visual editing canvas" that can make "creating beautiful, motion-rich iAd content as easy as point and click", the new software further chips away at what Adobe apps might be considered necessary for users.

Currently, iAd Developer is available as a free download for anybody with an iOS Developer Program account. Although Apple is pushing the simplicity it offers, the package is also open to manual JavaScript editing and debugging and allows for custom page templates and components. The app can also compress and optimize adverts to minimize network load.

[via Apple Insider]