Apple hires auto industry experts hinting at EV plans

Shane McGlaun - Jul 21, 2015, 4:30am CDT
Apple hires auto industry experts hinting at EV plans

Apple is always quite about its plans for any new market. Of all the electronics firms out there, Apple tends to do the best at keeping secrets and by all indications, it’s keeping a big secret right now. Reports indicate that Apple has spent time and money putting together a team of automotive industry veterans. The hiring of these veterans suggests that Apple may be getting serious about an electric vehicle project.

Rumors have swirled that Apple was going to try to get into the EV market in some capacity. The latest hire that suggests Apple is pushing hard towards its EV vision is the hiring of Doug Betts. Betts led global quality at Fiat Chrysler Automobiles NV until last year. Betts wouldn’t say exactly what he does for Apple when the WSJ asked him.

His LinkedIn profile says his title is “Operations-Apple Inc” and that he is based in the San Francisco Bay Area but gives no specifics about his duties. Betts could simply be working on another product line, but Apple has been recruiting other auto veterans suggesting that something vehicle related is afoot.

Another big hire by Apple was the recruitment of a leading European autonomous vehicle researcher who is building a team to work on autonomous systems. Rumors suggest that Apple has hired hundreds of people to work on an EV project code-named Titan. Apple wouldn’t be the only tech giant looking to make it in the automotive market; Google is pushing hard with autonomous vehicles as well as others.

SOURCE: WSJ


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11 Responses to Apple hires auto industry experts hinting at EV plans

    • And in the previous story it should of been “lose” instead of loose. Doesn’t anyone proofread these stories.

      • Why proofread? Today’s ‘journalists’ have at their fingertips the miracle of the spell checker. They don’t need to think either–the computin’ thing does it for you.

        Besides, why all the fuss. Quite is a valid word. Only a lowly human would spot the problem.

        • A spell checker is only good if the word is misspelt. In this instance it was the wrong word.

  1. Great, the world really needs an overpriced overrated car that is always going to be two years behind the competition. Catty, aren’t I. :)

  2. The best way to get into the car business is to already be in the car business. Tesla is a possible exception to the rule.

  3. Hubris will catch up with Apple sooner or later. Buying beats was the start. The Apple Watch flop was the next step to failure. Getting into cars is the next step. Car companies have been around for a long time and have a network of mechanics, parts, and most importantly- a track record. Only the biggest of fan boys would spend $100k on a car with a new company.

  4. I bet the design of this car going to performed by geeks with Indian accents talking within a closed echo chamber as they decide what beeble want without even researching what actual people want.

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