Amazon is really vying for attention in the music downloading arena. Despite having launched its Cloud Player last month, Amazon still doesn’t generate as much interest as do the upcoming cloud music services of Apple and Google. And despite selling music at prices generally lower than those at iTunes, Amazon still ranks a distant number two as a retailer of mp3s. In a bid to get folks to switch over from iTunes, Amazon is now extending their 69-cent offerings to chart topping songs.
Amazon had been offering 69-cent songs for some time now, but had limited the selection to older or niche songs. As of today, they began offering top-sellers including Katy Perry’s “E.T.” and Lady Gaga’s “Born This Way” for only 69 cents. Popular songs like those currently sell for $1.29 on iTunes.
Apple iTunes currently commands 70 percent of all music download sales, whereas Amazon is stuck at around 10 to 12 percent. This move may help boost its music sales and draw attention to its Cloud Player service, but its hard to say whether it will bring on new loyal followers or just folks seeking cheap deals but then returning to the rumored iCloud.