Amazon Prime Instant Video adds Warner TV shows

Amazon has signed a deal with Warner Brothers Television that will see the online retailer gaining access to televisions shows such as Fringe, The West Wing, and Alcatraz for its Prime Instant Video service. Anyone who subscribes to Amazon Prime gains access to on-demand movies and TV shows that can be accessed via a multitude of devices, and now Warner's TV catalogue will be added to the list of available content.

Amazon says that Fringe and The West Wing will be available this summer exclusively on Prime Instant Video, a subtle dig, perhaps, at Netflix and other streaming services. Customers will be able to watch video on a wide variety of devices like the PlayStation 3, Xbox 360, Roku streamers, plus various tablets. As of writing, Prime Instant Video has around 18,000 movies and TVs ready to stream.

The popular online retailer has been ramping up its content deal as of late. Earlier in the year it added shows from The Discovery Channel and Animal Planet, plus movies from Magnolia Pictures. The company is also hoping to produce original content for Prime Instant Video, a similar strategy to Netflix and Hulu. Amazon began accepting pitches for shows back in May, with successful writers getting a chance to earn $10,000 if the company options the idea.