Prime Day Deals 2018: The best Amazon savings today [Updated]

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Amazon Prime Day 2018 has begun, with 36 hours of deals for the judicious shopper wanting a July bargain. As always, there are more promotions than you could probably scroll through manually in the day and a half Amazon's annual event is going to last this year, so we've curated the best options to give your wallet a break.

We'll be updating this list as the day goes on, adding any new deals we spot and can recommend. Remember, you'll need to be a Prime member in order to actually take advantage of them. You can sign up for a one month trial for no cost.

That Smart TV upgrade

Just like Black Friday, for many Prime Day has become the time when they pick up a new TV. With Amazon pushing Fire TV integrated sets this year, it's no surprise to see smart TVs among the Prime Day options.

The Toshiba 50-inch 4K Ultra HD Fire TV Edition, for instance, is down to $289.99. That's a $110 saving on the usual price. In fact, it brings the 50-inch model actually under the price of the 43-inch version.

If you're looking for something a little cheaper, the TCL 32S305 32-inch Smart TV is now $129.99. It's the 2017 model, but you're still getting Roku integration and a 35-percent saving.

Headphones Galore

Bose's QuietComfort 25 headphones may not be the company's newest model, but they're consistently well-reviewed. That's generally down to the solid noise cancellation performance and overall comfort. For Prime Day, they're down to $125, more than half their usual price.

If you've a little more to spend, we're big fans of the nuraphone headphones, particularly with the arrival of the G2 update today. That adds active noise cancellation and more, and from our pre-release testing it's a huge improvement over headphones we were already impressed by. For Prime Day you can save 25-percent off the usual $399 price, bringing them down to $299.

Smartphones for every budget

Biggest smartphone deal of the day has to be the Essential Phone. That's normally $499.99, but Essential is cutting it to just $250 for Prime Day.

Need a new smartphone, but refuse to compromise on power? The Razer Phone continues to be well-reviewed, with its 120 Hz Ultra Motion display and hefty 8 GB of RAM, and should be able to run just about any Android game out there without lag. It's usually $599.99, but for Prime Day you can save 25-percent, bringing the smartphone down to around $450.

LG's V35 ThinQ, meanwhile, is also in line for a Prime Day deal. The Prime Exclusive version of the Android smartphone is down by $300, bringing it to $599.99.

The Moto G6 is another Prime Exclusive Android phone on offer for Prime Day. It's normally $300, but has a $40 saving bringing it to $259.99. That's for the 64 GB version, with 4 GB of RAM.

Gaming gets cheaper

Both Microsoft and Nintendo have some impressive deals for Prime Day, depending on where your console allegiances lie. On the one hand, there's an Xbox One S 1TB Starter Bundle with Rare Replay, which is now down to $229.99. That's more than $64 off the regular price.

Meanwhile, there's a Nintendo Switch Gaming Bundle, now down to $299.99. If you'd rather go mobile, Nintendo's 3DS XL Super NES Edition, including Super Mario Kart, has been cut to $149.99 for Prime Day. That's a $50 saving.

As for gaming peripherals, Razer has some offers there, too. The BlackWidow X Chroma Mercury Edition keyboard is 24-percent off the usual $149.99 price, or you can save 24-percent off the Orbweaver Chroma Elite RGB Mechanical Gaming Keypad. The Mamba Tournament Edition mouse is 35-percent off, while the Lancehead Tournament Edition Ambidextrous Gaming Mouse is 40-percent off. You can get a Razer ManO'War Wireless PC Gaming Headset for 37-percent off.

Computing gets a cut

Google's Pixelbook is seeing Prime Day savings across the line-up, with prices falling to under $750. The entry-level Pixelbook Core i5 – with 8GB of RAM and 128GB of SSD – is now $749.99, more than a $249 saving. The Pixelbook Core i5 with double the storage, meanwhile, is now $949. If you want maximum power, the Pixelbook Core i7, with 16GB of RAM and 512GB of SSD, is $1,399, versus its usual $1,649.

If you want Windows 10, meanwhile, there's the Acer Aspire E 15. That's down by $60, to $319.99. More powerful still, the Acer Predator Helios 300 is $899, versus its usual $1,049.

As for displays, the LG 34UC79G-B 34-inch curved UltraWide IPS gaming monitor is also up for a Prime Day cut. It's now $384.99, a $141 saving on the usual price.

If you're looking for an even more affordable Chrome OS machine, the ASUS Chromebook Flip has been added to the deals line-up. Now $399, a $100 saving off the usual price, it's a lot cheaper than a Pixelbook, but you still get a 12.5-inch touchscreen and all-metal body.


The Nokia Steel HR Hybrid Smartwatch doesn't, at first glance, look as smart as its name might suggest. That's because it hides its tech behind a handsome analog face. It's usually $200, but you save 30-percent on Prime Day, bringing it down to $140.

If health tracking is your particular area of interest, one of Fitbit's more popular models is on the deals list today. The Fitbit Alta HR is usually $119.95, but today is down to $89.95. It's available in a number of colors, too.

Upgrade to the Smart Home

Prime Day deals are a good way to kick-start your IoT addiction, and there are a few smart home tidbits to be had for less over the next 36 hours. The Sensibo Sky, for instance, turns a regular A/C unit into a smart one, and is compatible with both smartphones and Alexa, Google's Assistant, and IFTTT. It's $99, a $50 saving off the usual price.

The Ring Video Doorbell is also on offer for Prime Day, with a 30-percent saving. That brings the camera-equipped doorbell down to $174.

Blink's XT Home Security Camera System has seen Prime Day cuts across the range. A single camera – which promises up to two years of battery life – is now $75, saving almost $55. Two cameras is $139.99, a $90 saving. Amazon's own Cloud Cam is now $59.99, less than half price.

Perennial best-seller, the Instant Pot DUO60 6, is also on sale. This electric pressure cooker is down to $58.99 for the 6 quart model. That's a 41-percent saving off the usual price.

If you're looking to give existing lamps and other appliances an IoT upgrade, there's a Prime Day promotion on Etekcity Smart Plugs. A four-pack is now $42.39, rather than the usual $62, which works out to under $11 apiece. A six-pack, meanwhile, is $62.99, or $10.50 apiece.

Home networking kit has also come in for some Prime Day deals. Netgear's Orbi RBK33 home mesh network kit is $219.99, down from the usual $299.99. If you'd rather use Google's hardware, you can get a single Google Wifi unit for $99, saving $30, or a Google Onhub router for $119.99.

As for security, Netgear's popular Arlo and Arlo Pro camera systems are also seeing some deals. The Arlo Pro 3 Camera Kit with Battery is $439.98, saving more than $46. The regular Arlo Security System, with six wireless cameras, is $399.99, a $150 cut; the Arlo Smart Home Security Light kit, with two lights, is $199.99, a $50 cut.

Kindle, Alexa, Fire TV and more

As you'd expect, Amazon has some significant deals running for Prime Day on its own hardware. If you're in the market for a new reader, for instance, the Kindle Paperwhite is a third off, bringing it down to $79.99. If that's still too rich for your ebook needs, the entry-level Kindle is even cheaper. It's now $49.99, a $30 saving off the usual price.

If you'd like some more Alexa in your life, meanwhile, The Echo Dot is down to one of the lowest prices we've seen. $29.99 gets you an Echo Dot in either black or white, a 40-percent saving off the usual price. The larger, stronger-sounding Echo 2nd Generation is $69.99, saving $30, while the Echo Plus is cut to $99.99.

The savings get even greater with Amazon's more advanced Echo models. The Echo Spot, with its cute circular display and camera, is down to $99.99, while the Echo Show is $129.99 if you want a bigger touchscreen. The Echo Look, which can give fashion advice as well as all the usual Alexa functionality, is half price, at $99.99.

Then there's the Fire TV range. The newest Fire TV Cube, which combines a streaming set-top box with an Alexa smart speaker, is down to $89.99, saving 25-percent. The Fire TV Stick is a ridiculous $19.99, half the usual price, while the Fire TV 4K is $34.99.

Finally, if you need an Amazon tablet, there are some impressive discounts for Prime Day there, too. The Fire 7 Tablet with Alexa is $29.99, a $20 saving off the usual price, while the Fire HD 8 is down to $49.99 and the Fire HD 10 is $99.99. You can get the Fire HD 8 with the new Show Mode Charging Dock as a bundle for $79.99, saving $30 in the process.

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