This month the folks at Adobe made a push to bring love to users for Valentine’s Day in the form of color fonts. Color fonts are a strange new beast, the likes of which only began to make sense here in this computer-first generation, one in which the letterpress techniques of the past have gone the way of the dodo. They’re extinct, and the world is crumbling as a result.
We are literally at the start of what many scientists believe is the start of the 6th mass extinction of life here on Earth. As such, since all the insects are going to be dead in 100 years, it seems only right that Adobe would team up with the brand Fontself to promote color fonts.
When we began to write words, we did so with pictures – then with letters. We wrote letters for a long time before the era of the printing press. When the printing press came about, printers set each letter – each character, each image – individually, physically. In the printing press, every single letter needed to be set in place, blocked off, and inked up before a piece of paper was placed and the press would push ink unto said paper.
As such, each letter was one color. It only made sense that one way. Now, here in the year 2019, things are different. Everything is on your computer, and every computer has the ability to blast as many letters at your face as you want. So why stick with one color? Why not just deliver each letter with its own color collection?
Now, the designers of each “color font” chooses not only the placement of the strokes, the shoulders, joints, serifs, arms, bars, crossbars, ligatures, and gadzooks, they get to choose the colors of the end product, too!
In Adobe Creative Cloud products, users will soon be able to use a selection of color fonts from professional creators for free. Just like the rest of the fonts available in the Creative Cloud collection of apps, color fonts (in association with Fontself) are coming in the month of February. The first of these fonts is called Mad Type, made by designer Adhemas Batista. Head over to Illustrator CC dot com slash valentines to see the full story and hit the download button – but ONLY if you’re all about Creative Cloud as such.