Activision Blizzard announced a new Call of Duty online game today specifically for the Chinese market. The release will be a micro-transaction based online game that is free-to-play but will require small amounts of real money for virtual goods. This will be the first time the company has offered this type of game in Asian markets.
The company revealed this news during its quarterly earnings report today, which beat revenue estimates thanks to the strong sales of its Call of Duty Black Ops games. Revenue came in at $1.45 billion with earnings of $503 million. Black Ops is now the top-selling video game of all time for the Xbox 360, PlayStation 3, and the PC, with players having logged more than 1.2 billion hours of online game play.
A new Call of Duty game is slated for release this coming fall. Activision Blizzard is busy at work on it and will release more details in the coming weeks. Also, scheduled for a fall release is rival EA Games’ Battlefield 3. Both companies are claiming to be unleashing the biggest marketing budget in company history for their respective games. Who are you rooting for?