The Reason Why Leica Cameras Are So Expensive
Leica is the Rolls-Royce of professional-grade photography cameras. Even the lowest-end Leica camera costs over $1,000, and the prices only multiply from there. At the absolute pinnacle, a single Leica camera could run you more than $19,000.
You could buy a pre-owned car for that kind of money. Heck, you could make a monthly mortgage payment with that kind of money. To say that the average shutterbug couldn't afford a Leica camera would be a criminal understatement.
In an age where just about everyone everywhere has a high-definition digital camera in their pocket, the idea of making a monthly mortgage payment for a film camera must sound bonkers. But the Leica brand has its image down to a science — the reason that its cameras are so expensive isn't because of its fancy-schmancy logo (or at least not just that). There are factors in the assembly process and the materials at play that determine the overall cost of a Leica camera. It may sound exorbitant, but those prices are laser-focused.
The brightest minds, the finest materials
The first and foremost reason that Leica cameras cost as much as they do is that, unlike a lot of other digital and film camera brands, Leica doesn't manufacture its models in a factory. Every single Leica camera, from high-end to low-end, is painstakingly assembled by hand — one at a time, by the brand's expert craftspeople.
Not only that, but every single camera features the highest quality parts. We're talking sparkling springs, mirror-sheen lenses, and the smoothest leather casing. Each individual part is quite pricey in its own right, so making a camera out of them naturally results in something frighteningly expensive.
Because of the massive time and labor investment that goes into producing a single Leica camera, they're sold in very small batches, which drives the price up further. Speaking of the work involved, labor costs are generally higher in Leica's home country of Germany. Plus, a lot of the profits from Leica's cameras are reinvested into further camera R&D, which necessitates even higher prices to ensure every craftsperson gets their due pay.
Besides all that, though, the truth of the matter is that Leica is a luxury brand. The fact that it is not only in business, but thriving in spite of those prices is indicative of what its clientele are willing to pay for a top-shelf product. Leica sells super-expensive cameras simply because it can, and frankly, the commitment is respectable.