Ybrant Gobbles Up Old School Search Provider Lycos For $36M

Ybrant Digital is a company I have never heard of that handles digital marketing. The company must be doing well enough considering it just dropped $36 million to purchase the search engine Lycos. The deal was agreed to with a stock purchase agreement signed yesterday.

According to Ybrant Lycos averages 12 to 15 million monthly unique visitors each month in the US and is a top 25 internet destination around the world with about 60 million global visitors each month. Among the Lycos network of sites that are also part of the deal are Tripod, Angelfire, Gamesville, and HotBot.

Presumably, the digital marketing company is looking for a place to run more ads and buying a search engine is the way to do that. "Ybrant is the absolute perfect partner for us," said Jungwook Lim, CEO of Lycos. "Combining Ybrant's cutting edge digital solutions for both media buyers and sellers with Lycos's innovative resources and media will bring tremendous value to both our consumers and clients."