Trent Reznor, the musician behind the one-man band Nine Inch Nails recently partnered up with Beats by Dre back in October, but projects and efforts from the partnership remained quiet. However, Reznor has announced that he’s working on a new music-streaming service to take on the likes of Spotify and Rdio.
In a profile of Reznor in the most recent issue of The New Yorker, Reznor details plans on a new music-streaming service he’s working on in partnership with Beats by Dre. Dubbed “Daisy”, the service is planned to launch early next year and will be nothing like traditional music-streaming services that users are used to, according to Reznor.
Reznor says that Daisy will use “mathematics to offer suggestions to the listener” and it will also “present choices based partly on suggestions made by connoisseurs, making it a platform in which the machine and the human would collide more intimately.” It seems that the new service will rely on better ways to music discovery than just traditional algorithms.
Reznor even compared his upcoming service with Spotify, and said that while Spotify offers over 16 million songs, “you’re not stumbling into anything. What’s missing is a service that adds a layer of intelligent curation.” He says that services that have been using traditional alogrithms to match up users with music they might like have “begun to feel synthetic.” Reznor describes Daisy as “having your own guy when you go into the record store, who knows what you like but can also point you down some paths you wouldn’t necessarily have encountered.”
Reznor is the man behind the soundtrack for several films, including The Social Network and The Girl with the Dragon Tattoo, as well as video games such as Quake, and most recently Call of Duty Black Ops II. Of course, he’s also been around the music scene since the late 80s with his most well-known project, Nine Inch Nails.