TIDAL’s new program slashes prices for first responders in the US

Brittany A. Roston - Oct 10, 2019, 7:05pm CDT
TIDAL’s new program slashes prices for first responders in the US

TIDAL, the music streaming service that offers a high-fidelity plan for audiophiles, has announced a new major price cut for first responders. The discount is offered under the company’s new Community Heroes program, which is available to paramedics and others in similar first responder roles in the United States. The discount covers both the premium and HiFi plans.

TIDAL is a music streaming service that offers access to a large catalog of music; it competes with Spotify, Apple Music, and similar services, but has a bit more to offer certain users. The company’s HiFi plan is priced at $19.99/month and provides access to lossless audio quality, targeting audiophiles and others who aren’t satisfied with compressed music quality.

The company’s regular ‘Premium’ plan is priced at $9.99/month, plus there are family plan options in both categories at five and ten bucks more, respectively. TIDAL already offered various discount options for customers located in the US, including a Student Premium plan for $4.99/month and a Student HiFi plan for $9.99/month.

The latest expansion of these discounts targets first responders in the US, which includes EMTs and paramedics, police officers, firefighters, search and rescue, and more. The 40-percent discount puts the price slightly higher than the student rate and makes it equal with the existing military price: $5.99/month for Premium and $11.99/month for the HiFi plan.

The discount was launched in celebration of First Responders Month, but appears to be a permanent addition to the company’s discount program. Users in the US who meet the eligibility criteria can sign up for the service now at the lowered rate.

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