Three pushes true unlimited data on refreshed The One Plan

UK carrier Three has stepped up to shake the mobile industry out of its data complacency, dropping the 1GB cap on its The One Plan tariff and instead offering truly unlimited data. The plan – which is priced at £25 ($39) per month – offers 2,000 any-network minutes, 5,000 Three-to-Three minutes and 5,000 texts, but of most interest to data-hungry smartphone users will be the absence of "fair use" restrictions.

Two versions of The One Plan are offered, a 24-month plan if you want a subsidized phone from the carrier, or 12-months if you're happy to use your existing handset and just need a Three SIM. It remains to be seen what Three will do when the inevitable data-hogs emerge and start to use masses of mobile bandwidth; we're guessing there are still terms & conditions covering things like P2P downloads.