Tesla Sees Direct-Sales Victory In New Jersey Under New Law

Tesla's business model involves selling its cars directly to consumers, something the auto maker has said is necessary in order to properly educate potential buyers about what, exactly, the Model S has to offer and other particulars. It, much like we've seen with Netflix, has posed a threat to the established industry by deviating from the norm (in this case, by cutting dealerships out of the picture), and that hasn't gone over well. There has been a push in many states to ban or otherwise limit Tesla when it comes to direct sales, and New Jersey has been one of the auto maker's biggest battling grounds over it.

Around this time last year, Tesla Motors announced that it would be ending its direct sales in New Jersey on April 1 (2014), pointing toward Governor Christie's administration and its failure to follow through on an agreement that would have delayed a proposed bill stifling Tesla's sales method. That failure led to the New Jersey Motor Vehicles Commission's approval of the bill.

The state and Christie in particular have backtracked on that decision heavily, however, with the governor signing into law a new bill today that'll take back last year's own damning bill. Christie took to Twitter shortly after signing, saying that with the "new law, Tesla Motor can now establish direct sales operations directly to NJ consumers".

Tesla, not surprisingly, has praised the move, including responding to Christie's own tweet with its own saying, "A huge victory in New Jersey for consumer choice: We are open for business!" Check out the timeline below for related news!

SOURCE: Twitter