With the holiday spirit in full effect, and people talking about giving gifts to everyone they know, and hopefully receiving gifts from everyone they know, I realized that I've been thinking a lot about developer Treyarch's Call of Duty: Black Ops. Why? Because a few comments in our recent stories about the poor connectivity for online sessions, and the fact that some people expect something from either Treyarch, or publisher Activision, have made me start wondering if that's actually an option. When should a developer step in, and start proactively trying to make those who purchased their title happy? After all, the plan that just buying the game would make them happy isn't working out. So, if there's a next step, what should it be?