Swatch concept watch prevents scratches with rubber

Back in the day when Swatch was the watch to have, I had a bunch of them that I wore. I wasn't exactly easy on the things though and they tended to have scratches all over them before long. A new concept watch with the Swatch brand on Yanko Design is cool and has a design to prevent scratches.

Rather than using the expensive mineral crystal faces that are scratch resistant, the concept watch uses a plastic face coated in rubber and a glass rim. Behind the glass rim are the watch hands that point out the time with the markings on the face of the rubber watch.

The entire concept is very cool and I am betting it the design was ever actually bought to market it would be very durable and cheap considering it has no high-end components. The watch uses a metal strap that looks like one of those slap bracelets my daughter plays with.