Tech & Auto
Is VW Bringing Back The Beetle In 2024?
By JACK PICONE
During the Super Bowl, Volkswagen released its first U.S. ad in 10 years. The ad focused heavily on VW's iconic Beetle, a car officially retired in 2019.
This ad has left many wondering if the German car manufacturer will resurrect the Beetle for a new generation. However, the answer is likely no.
Volkswagen CEO Thomas Schafer told Autocar, "There are certain vehicles that have had their day. It wouldn’t make sense to bring [the Beetle] back ... it had its day."
He added, "There was a new model based on a reinterpretation. To do that again? I don’t think so." However, Schafer didn’t completely dash the hopes of ever seeing a new Beetle.
Schafer noted that, though the Beetle isn’t coming back, "I wouldn’t say [that] with 100 percent [certainty]." The Beetle may return one day, just not anytime soon.