SlashGear’s Super Bowl XLVII ad spot roundup

Craig Lloyd - Feb 4, 2013, 12:03pm CST
SlashGear’s Super Bowl XLVII ad spot roundup

For some people, the Super Bowl isn’t about the game, but about the commercials. We saw a lot of them during this year’s game, and there was no shortage of advertisements relating to technology, cars, and movies. We decided to round up all of the Super Bowl commercials that we thought SlashGear readers would enjoy most, including ones from Samsung, Best Buy, GoDaddy, and even BlackBerry. We’ve embedded some of our personal favorites right in this post, with links to all the other ads that are relevant.

Samsung ended up going all out this year for their Super Bowl ad, taking up a full two minutes of airtime, costing them around $16 million after it was all said and done. Actors Seth Rogen and Paul Rudd, as well as NBA all-star LeBron James made appearances in the commercial, and discussed some ideas on what Samsung’s “next big thing” could be. BlackBerry (formerly known as RIM) aired their first-ever Super Bowl ad, spending a few million dollars on an ad showing off the new BlackBerry Z10, which according to the ad, will light you on fire, so be careful.

Best Buy ended up airing their own Super Bowl ad as well, and it features SNL alum and Parks & Recreation star Amy Poehler, who is pretty much the most adorable and funniest woman in show business right now, so we have to give it up for Best Buy for pulling off such a cute and witty ad.

We knew GoDaddy would make an appearance at the Super Bowl, as they do every year, but this time they aired two ads, one featuring the typical sexy theme that you know and love, and then there was an ad that actually wasn’t that bad. The company advertised their .co domain names, and the ad rings true of anyone with an original idea these days.

As far as the automotive commercials, it was a hit or miss mostly. Audi’s “Prom” ad was probably our favorite one out of the bunch, with Dodge’s “Paul Harvey” commercial at a close second. Other car ads included VW’s semi-racist Jamaican ad, Hyundai’s adorable “Team” ad featuring kids with super powers, Kia’s “Hotbots” ad, Mercedes-Benz with their celebrity-filled commercial (as well as one featuring Kate Upton), Lincoln’s Jimmy Fallon ad and “Phoenix” teaser, and an awkward Toyota ad featuring Big Bang Theory star Kaley Cuoco.

Movie trailers were also hot stuff during Super Bowl commercial breaks. The Iron Man 3 trailer caught our eye the most, with Star Trek: Into Darkness also showing off a quick teaser for us. World War Z also made a quick appearance, and we also saw an extended teaser for Johnny Depp’s upcoming movie, The Lone Ranger.

Now we want to hear what you think. We know not every ad this year was amazing, and some were iffy at best. What was your favorite commercial from the Super Bowl? Which tech company blew it out of the park? Which one could’ve been better? What suggestions would you make to the creators of the ads? Sound off in the comments below!

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