Ever seen a company boasting about its being number two in the market? But if you are up against Apple and have left no stone unturned, being number two might be worth shouting. Sandisk sold around a million audio players in the last quarter which might seem too little against Apple’s 14 million making a turnover of around $2.3 billion. But they shouldn’t rest on those self given accolades for long as no. 3 and 4 are not far away including Rio which once ranked No. 1.