Ringles - Now In Original And Extra Crappy
What the hell is a Ringle? Apparently it's a CD that contains "one hit and maybe one remix and an older track—and one ringtone, on a CD with a slip-sleeve cover." So, they're trying to bring back singles and throwing in a ringtone, wow, what a bunch of crap.
Yea, I know, maybe it's not such a bad idea, but they're wanting to charge between $5.98 and $6.98 per Ringle. Let's just break this down, you get a new song, an old song and a ringtone for $6-$7. On the other hand, I could go to iTunes and buy two songs and convert one to a ringtone (for an iPhone that is) for a grand total of $3. Lets say you don't have an iPhone, you can still buy your tracks for $2, and you're left with $4 to find yourself a decent ringtone, which is plenty more than you're going to need.
The two companies that seem to be spearheading this effort are Sony BMG and Universal. Wow, I never would have guessed that these two would be behind it all. You've got Sony who screwed over customers world-wide with their rootkit fiasco, and Universal that jumped off the iTunes ship because they're greedy. Yea, Ringles are going to be huge, just wait.
"Ringles" Latest Brilliant Scheme From Recording Industry [via consumerist]