RIM today unveiled its next-gen QNX-based platform, BlackBerry 10, and it’s willing to pledge some money to motivate developers to create apps for the new OS. BlackBerry 10 developers are guaranteed to earn $10,000 per app in the first year or else RIM will pay the difference.
This means that if your BlackBerry 10 app makes only $2,000, RIM will pay you $8,000 for the first year to make up the difference up to $10,000. However, if you’re a developer, you must first earn RIM’s quality certification in order to qualify. Your BlackBerry 10 app must also be able to generate at least $1,000 on its own.
All this is part of RIM’s $100 million investment in the new platform. RIM had previously offered free phones and PlayBooks to spur developer interest, but this new strategy is a unique approach to enticing new developers and to creating more competitive apps.