Remember when Benetton made cool ads?

Chris Davies - Jan 24, 2007

With a photo like this, it’s obviously time for another “press release amateur psychology” moment.  Now in my mind, the guy is saying to the girl “stop it, you don’t have to call me, I’m stood right here you clingy lunatic” – you can see the anguish in his eyes, for he knows that he’ll have to dump her as soon as he can.  She, on the other hand, is unable to stop grinning thanks to her pony-tail dragging every last scrap of skin up her face.  Are these really the sort of people shock-ad-aficionados Benetton would like promoting their new cellphone?

To be honest, though, there’s not much to promote.  The NICO handset, made by Willcom, is bloody basic – in fact the most entertaining thing about it is the SIM, which has a built-in radio. 

Benetton NICO cellphone

Willcom [via Akihabara News]

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