Political Ad In Burnout Paradise Gains Attention

Who would have thought an ad in a video game could have garnered so much attention? It seems the Obama campaign has bought up ad space in the game, Burnout Paradise for the Xbox 360 and the media is abuzz! 

Now that the last presidential debate is over, we're in the final slide toward the election on November 4th. But that doesn't mean the candidates are slowing down. In fact, Barack Obama has now taken out ads in several Xbox 360 games including Burnout Paradise.

The media is hyping up the fact that this is the first presidential candidate to using in-game advertising, but now correct me if I'm wrong, was this technology even available during the last presidential election?

[via Gamertell]