Many consumers, especially in the US, prefer to buy their phones from their mobile carriers, not really out of loyalty to the network. More often than not, it’s the subsidies and financing options that soften the blow when buying a new and more expensive smartphone. Manufacturers have, of course, started offering such options to convince people to buy phones directly for them, and Google’s new Pixel Pass takes that idea a bit further by putting Pixel 6 buyers knee-deep in its services for a long time.
As leaked before, Pixel Pass is Google’s answer to Apple One, but it comes with a unique twist. Both subscription programs revolve around each company’s services covering music streaming, gaming, and cloud storage. The difference is that Google is throwing in a Pixel 6 or Pixel 6 Pro with that subscription.
Of course, another way of seeing it is that Google is offering its services as a bundle for buying a Pixel phone under a financing option. Pixel Pass lets you get a Pixel 6 for $45 a month or a Pixel 6 Pro for $55 per month, with an option to upgrade to a new phone after two years. In a way, this mirrors Apple’s own iPhone upgrade program, though, for 24 months instead of Apple’s 12.
The services that are included in Pixel Pass pretty much bundle Google’s most notable subscription offerings. There’s a 200GB Google One tier, both YouTube Premium and YouTube Music Premium, and Google Play Pass (which might be too easy to confuse with Pixel Pass). There’s also device protection courtesy of Preferred Care coverage.
Pixel Pass is available on Google Store, where you can get an unlocked Pixel 6 to use on any network. Alternatively, buyers can also get it through Google Fi with a phone plan and get a $5 discount on the monthly fee. Pixel Pass subscribers can cancel anytime, but they will have to pay the remaining value of the Pixel phone at its regular price.