Pinterest's New AR Feature Lets You Try On Virtual Eyeshadow

Shopping online is the primary way people get most of the items they want or need, but there are some downsides: you can't try on clothes to make sure they'll fit right and it's not easy to determine whether a particular makeup color will look good on you. Pinterest has introduced another feature that addresses the latter problem, one that lets you virtually try-on eye shadow before buying it.

The feature is called 'AR Try on,' and it is now available for eyeshadows from a few brands: NYX Cosmetics, Urban Decay, Lancome, and YSL. Eyeshadow products listed on Pinterest that are included in this feature will show a small 'Try on' button in the bottom right corner of the image, as well as a camera icon.

Tapping this will pull up your phone's camera in the app, where you'll be able to scroll through different eyeshadow color options and see them realistically overlaid on your eyelids. The feature is powered by Pinterest's Lens feature and is available on both iOS and Android.

The platform includes options for filtering the results to specific brands, price ranges, and color, as well as seeing similar products and saving items to a board. The new feature joins Pinterest's Try on feature for lipstick, which works in the same way and currently includes more than 4,000 lipstick shades.

Users who decide to purchase a product they try on will be directed to the retailer's website for the transaction, Pinterest notes. This is the latest expansion of the company's augmented reality features, the most notable being its Lens tool. With this, users can point their phone's camera at an object, then browse through results featuring similar content.