Oral-B Genius connected toothbrush uses your smartphone camera

Oral-B has unveiled a new toothbrush at MWC 2016 called the Oral-B Genius. This brush uses Position Detection Technology with sensors in the brush and video recognition tech that uses the camera on your smartphone. Together the sensor and smartphone camera keep an eye on areas of your teeth being brushed to help ensure no zone is missed.

The sensor and camera system gives instant feedback on areas that are being missed using the Oral-B App 4.1. Among the data the app gives users is pressure applied and brushing duration. The toothbrush itself has Oral-B oscillating-rotating-pulsating tech to help clean teeth better.

Tripe pressure sensor technology is able to detect excess pressure during brushing, which Oral-B says is a key reason for gum tissue abrasion. When too much pressure is applied, the brush head speed is slowed down and the pulsations stop. A professional level timer is also integrated that works even if the brush isn't connected to the app. The timer ensures that each quadrant of the mouth is brushed for at least 30 seconds.

Power for the brush comes from a rechargeable lithium-on battery inside the handle good for two weeks of regular brushing without a recharge. A smartphone holder is included that supports placement of the smartphone on the mirror in the bathroom. I have to wonder how well that will hold up to mirrors that fog. A smart travel case is included that will charge the brush and the smartphone with a single plug. The Genius brush also has a multicolor 360-degree lighting system with 12 different colored lights that can be customized via the app to personalize brushing. The Oral-B Genius will be offered in select markets staring in July 2016 at an undisclosed price.