Despite the onslaught of smartphones, camera makers like Olympus continue to thrive, providing professional equipment for those who need more than just extremely portable shooters. In fact, Olympus is celebrating 100 years of business this year. And what’s the best way for a centenarian to celebrate its continued existence? Why by putting out a special limited edition color for its popular OM-D E-M1 Mark II, of course!
Launched in 2016, the OM-D E-M1 Mark II continues to be Olympus’ darling when it comes to its micro four thirds mirrorless line. Equipped with a TruePic VIII image processor and 20.4 megapixel Live MOS sensor with 121 of all cross-type on-chip PDAF points, the E-M1 Mark II offers high-speed shooting, wide dynamic range, and minimal noise in one complete package. Built-in 5-axis image stabilization and weather-sealed construction also make the camera the perfect tool for all photography needs, no matter the condition or location.
With the new silver option, Olympus ups the ante a with a premium finish that makes the camera look even better than ever. While the standard black body exudes functional beauty, the new silver body calls to mind the classic cameras of old. As such, it is the perfect way to celebrate 100 years of making cameras that both serve and delight. Here’s what company president Hiroyuki Sasa has to say:
“We are sincerely grateful to all customers and other stakeholders who have supported Olympus since its founding 100 years ago. Being true to our purpose of “making people’s lives healthier, safer, and more fulfilling,” we shall continue to contribute to photographic culture and deliver the joy of capturing and expressing special moments to photography lovers worldwide.”
The Olympus OM-D E-M1 Mark II silver will go on sale in February for $1,699.99. As a limited edition model, however, only 2,000 such cameras will be made, giving Olympus fans a once in a lifetime chance to acquire a commemorative but also functional reminder of the company’s history.