Media companies have been in a constant battle with piracy for several years now with no end in site. However, Netflix chief content officer Ted Sarandos thinks that the best way to fight piracy isn’t through legislation or trying to catch people and throw them in jail, but rather to offer legal services that are reasonably priced.
Sarandos says that there is a correlation between Netflix launching in a certain country and BitTorrent traffic slowing down in that same region. It’s quite easy to see why, as well. Netflix offers unlimited streaming of a large collection of TV shows and movies for only $7.99 per month. Other streaming services, like Spotify and Rdio for music, also offer similar features for a low monthly cost.
Sarandos says that “people are mostly honest,” and a big reason why users illegally download content is because they can’t get it any other way conveniently and cheaply. For instance, you can buy and rent movies and TV shows from a variety of services, but they’re usually caked with DRM, which is a turn-off to any media junkie.
As for Netflix’s commitment to 4K streaming, there isn’t one just yet. Sarandos says that Netflix will wait until 4K evolves into a format where it can be streamed logically, at which point the company may look into it, but for now they’re only keeping their eye on it to see how 4K unfolds over these next few years.