Microsoft “Be What’s Next” tagline revealed at MGX [Video]

Chris Davies - Jul 22, 2010, 8:08am CDT
Microsoft “Be What’s Next” tagline revealed at MGX [Video]

Microsoft has used its MGX conference to launch a new tagline for the company, “Be What’s Next”, and they’ve illustrated it with some slick new logos that, sadly, won’t be seeing a public release.  Engadget spotted a promo from the event on YouTube – since pulled, though they grabbed a copy which you can see after the cut – and have since been contacted by Microsoft to confirm that the tagline is indeed something they’re going forward with.

Unfortunately, while Microsoft’s logos probably are overdue for a refresh, the company has no plans to use these squiggles to do that.  They’re “a standalone treatment to show the flexibility of joined brands” apparently, and something thrown together just for MGX.


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