When it comes to ebooks, Amazon is pretty much the king of the hill. But digital magazines are pretty much still fair game. In order to gain an advantage over its competitors, Magzter is offering a new Magzter Gold subscription scheme that will give users unlimited access to over 2,000 titles, including the hottest and latest magazine brands. And for those on a tighter budget, Magzter Gold Lite has the same unlimited access to but for a smaller pool of monthly titles to choose from.
With titles such as Maxim, ESPN The Magazine, Fast Company, and more, and with coverage spanning the US, UK, Singapore, and India, Magzter is becoming one of the fastest growing digital newsstands in the market today. But services such as these have a unique problem that ebooks don’t have. Ebooks are, most often than not, singular purchases. You buy them and they’re yours, to some extent. Magazines, on the other hand, are serials that get update on a regular basis. Buying one issue doesn’t normally entitle you to the whole stack, even back issues.
Magzter is doing away with that convention used for print magazines by giving its subscribers unlimited access to all magazines for a monthly fee. Users can browse and read as many as they want, as much as they want, no holds barred. That includes past and future issues. The only requirement is, of course, the subscription, which is quite low at only $9.99 a month.
A bit more interesting is the Magzter Gold Lite offer. For a lower $4.99 a month rate, you still get unlimited access to back issues of titles. The only catch is that, of the more than 2,000 titles available, you can only choose 5 a month. That should probably be enough to keep you occupied for 30 days. The good thing is that at the end of each month, subscribers can actually change which 5 titles they will be reading for that period. Not a bad trade off for a lower price tag.
In addition to the new subscription models, Magzter has also update its mobile apps, available on both Android and iOS, with a new interface that is geared towards easier discovery. After all, with that large catalog, it is easy to get lost. The new interface also makes it easier for users to select multiple issues to download. The backend has also been revamped to offer download speeds five times faster than before, promising faster “speed-to-read” times for Gold and Gold Lite subscribers.