Macworld 2007 Keynote

Ewdison Then - Jan 9, 2007

MacWorld San Francisco keynote on January 9th, 2007, will start at 9am PST Live at this page.

01/09/2007 04:52 AM starting…steve thanks intel, users vendors etc…he’s happy ….everyone claps

01/09/2007 12:16 PM 50% something…Jim allchin says he’d buy a mac if .. new mac ad…everyone claps

01/09/2007 12:18 PM 2.0B songs sold on itunes

01/09/2007 12:20 PM

1,3m movies sold
new partner
paramount joins
the movie
tomb raiders

01/09/2007 12:23 PM

patriot games
100 moves moving up to 250 movies
offered on itunes
more movies as other studios join

01/09/2007 12:23 PM’d they do?
no data for dec
market share – zune got 2% market share
ipod had 60%
rest had 36%
this is november

01/09/2007 12:24 PM

“no matter you spin it…”
new ad… just watched it …

01/09/2007 12:25 PM

New Apple TV!!!!
new name

01/09/2007 12:26 PM

feature on apple tv
Apple TV
easy to use
720 p, hi deff, 40GB, HD 50 hours of video

01/09/2007 12:29 PM

802.11 b g n!!!!!! processor video, music and photos designed for widescreen tv autosync and stream content from up to 5 computers

01/09/2007 12:30 PM

Apple TV display sports episode summary on screen and episode navigation

01/09/2007 12:36 PM

Apple TV as photo viewer

01/09/2007 12:38 PM

Steve is demoing Apple TV

01/09/2007 12:38 PM

demo on connecting to other computer, browse content and stream content from a laptop

01/09/2007 12:40 PM

Taking orders today on Apple TV, price $299, will be ship next month

01/09/2007 12:40 PM

this is the day, i’ve been looking forward to for 2 and a half year!
revolutionary product that comes along….
Apple has been very fortunate to work on one of these 1984 intro macintosh…
everyone claps….

01/09/2007 12:41 PM

2001 introduce first ipod changed the entire music industry
apple introducing 3 products !!!!
first one is

01/09/2007 12:42 PM

widescreen iPod!!!!!
with touch controls!!!!
second is
mobile phone!!~!!!

01/09/2007 12:43 PM

The iPhone, Revolutionary interface

01/09/2007 12:45 PM

Steve says they’ve solved the problem
of UI for small screen

01/09/2007 12:47 PM

We are going to use our fingers

01/09/2007 12:47 PM

new tech called multi-touch
that works like magic
ignores unintendd touches

01/09/2007 12:48 PM

multi-finger getsures and they’ve patented
Revolutionary User Interfaces

01/09/2007 12:48 PM

Mouse, click wheel, multi-touch for the iphone. Breakthrough 5 years ahead of any other phone. iPhone runs OS 10!

01/09/2007 12:49 PM

it’s got everything we need, Syncing…networking…multi-tasking, security!

01/09/2007 12:50 PM

Desktop class application and networking. “People who are really serious about software should make their own software”. sync with itunes like an ipod. Automartic sync with iphone through itunes.

01/09/2007 12:51 PM

syncs contacts, calendars, photos, notes, bookmarks emails account.
charge & sync
Somthing wonderful for your hand
3.5 inch screen
highest resolution screen
160pixel per inch

01/09/2007 12:52 PM

called home
on the side
it’s really thin
11.6 m
ring/silent control
volume up and down

01/09/2007 12:53 PM

camere on the upper left
top…headset jack 3.5 mm
there’s Sleep and Wake buttom
bottom, there’s a speaker
iPod connector,
there are three advance sensor
proximity sensor

01/09/2007 12:54 PM

sensor turns off when you take the fone up to your ear to talk
ambient light sensor
adjust light display
for better user experience

01/09/2007 12:54 PM

is the third sensor
it fits beautifully in the palm of your hand
Touch your music
widescreen video
find your music even faster
built-in speaker
Cover Flow, now here’s the demo

01/09/2007 12:55 PM

iphone automatically
flips to horizontal mode

01/09/2007 12:58 PM

“it’s that simple, isn’t it great?” Steve

01/09/2007 12:59 PM

steve says he can play with this for a long time
steve is demoing a video of the Office

01/09/2007 01:01 PM

steve just completed
the ipod presentation of the iphone

01/09/2007 01:02 PM

Steve is going into the phone features
reinventing the phone
Killer app is making calls
people dial everytime
how many of you use your recent to dial? use contacts like never before?
Visual VoiceMail, Random Access Voicemail, go directly to the one that interests you
QUAD band GSM Edge phone international standard Excellent audio quality

01/09/2007 01:04 PM

Wifi and Bluetooth 2.0 This is what it looks and sounds like
simple design, steve is going to show us, four things.
phone, photos calendar and texting. going through the demo
There’s an icon in the lower left corner all contacts show up
you just scroll through them like you scroll through
for listings of your songs
on the ipod

01/09/2007 01:06 PM

all contact info are in one place, to call you push the phone number steve is calling jony ive
there are 6 big boxes
Mute, keypad and speaker on top
and add call hold and contacts second level

01/09/2007 01:06 PM

another call comes in
two buttons
phil calls complaining he thoguht
he was first
to get the first call

01/09/2007 01:07 PM

steve pushes merge call
and created a conference call
everyone claps
there’s a big red button at the bottom
that says End Call

01/09/2007 01:08 PM

you see listings of the people on screen
there’s a keypad button etc
looks like the buttons change as the functions arises

01/09/2007 01:08 PM

there’s an edit button at the top left, using your finger to select, edit (very easy)
i see cingular at the top left
steve brings up
a keypad, and touches the buttons to make a call the numbers start out large
and they get smaller as you enter more numbers , steve is now going to
introduce random voicemail. steve got a voicemail from al gore. Al congrats steve on the iphone.
Tim cook left a vm too

01/09/2007 01:10 PM

tim was going to give steve results from last quarter….
sms texting is next

01/09/2007 01:11 PM

threaded – multiple sessions
there’s a popup

01/09/2007 01:12 PM

it looks large enough to tap on
no more hard buttons

01/09/2007 01:12 PM

steve just sent a quick text just like that
the keys are amazing useable
third app is photos
scrolling through photo gallery is as easy as
“scrolling” through
landscape is automatic

01/09/2007 01:13 PM

by turning the iphone over, there’s a pinch feature
that will increase or decrease the size of an image
the size of an image setting an image as wallpaper is a single step

01/09/2007 01:15 PM

Reinvent the phone, now we look at the internet communication device as part of the iphone
there’s some breakthrough rich html email. any imap or pop email service rich text email safari web browser first fully usable html browswer on a phone. Google Maps. Maps, Satellite, directions, traffic. Widgets Weather and stocks Wi-Fi Edge networking. iphone automatically switches to the best network

01/09/2007 01:17 PM

Imap versus POP3
MS Exchange
.Mac mail
POP3 Google Gmail
Aol mail
steve highlights yahoo!mail
250M users
yahoo will free “push” imap email

01/09/2007 01:18 PM

steve will go through mail
safari, google maps.
mail is second icon

01/09/2007 01:18 PM

iphone parses phone number, touching it make a call

01/09/2007 01:20 PM

to see bigger just tap the screen and it zooms
multiple web pages can be brought up

01/09/2007 01:24 PM

more safari demos

01/09/2007 01:24 PM

we are moving to widgets
steve shows off apple stock
loading the weather…
google maps on iphone

01/09/2007 01:26 PM

steve is going to moscone west

01/09/2007 01:27 PM

steve is calling starbucks
for 4,000 people
live! then says its wrong number

01/09/2007 01:28 PM

we’re now visiting washington monuement via google maps

01/09/2007 01:28 PM

taping the screen zooms in there’s a satellite button that takes you to it

01/09/2007 01:28 PM

we just went through the internet communication piece of the iphone

01/09/2007 01:30 PM

steve is wrapping up
steve is recapping…”Internet in your pocket” first time ever
we’re talking about…Google now

01/09/2007 01:31 PM

dr eric schmidt google ceo is coming on stage
shake steve’s hand…
everyone claps like mad

01/09/2007 01:31 PM

suggests Apple Google
if the two companies merges
“merge without merging”

01/09/2007 01:32 PM

Eric says congrats to steve
“this product is going to be hot”

steve says as the board member
you’ll be the first to get one
Now…we go to yahoo

yahoo search is built right in
steve intro
Jerry Yang

01/09/2007 01:34 PM

Co-founder and Chief Yahoo! comes on stage
he wears a purple long sleeve shirt
and jeans

01/09/2007 01:35 PM

yahoo is proud to be a part of apple
jerry says yahoo will launch new services with iphone
jerry just slipped and said
yahoo looks forward to launching more services this week

01/09/2007 01:36 PM

yahoo mail is like the blackberry without the service

01/09/2007 01:36 PM

jerry asked steve if he got his address..and says “please send me one”

01/09/2007 01:37 PM

steve thanks them for support
internet communicator, ipod, phone

01/09/2007 01:38 PM

we got video, so fear not
you’ll see them soon

01/09/2007 01:38 PM

phil schiller calls in from hawaii

01/09/2007 01:39 PM

the multitasking feature is amaziing!

01/09/2007 01:41 PM

steve is now
going back…making us
remember the painful experience of a traditional “phone”
steve is giving us a painful
compare and contrast

01/09/2007 01:42 PM

between traditional phone versus iphone
mail, music player, browsing
after today, we wont look at these phones the same
we’re looking at accessories
microphone and a switch earbuds

01/09/2007 01:43 PM

Bluetooth accessories
beautiful small
automatically pairs
1 button!

01/09/2007 01:43 PM

battery life…
5 hours of talk time
videos, browsing
16 hours of
audio playback!
high technology in iphone

01/09/2007 01:44 PM

advancing the state of the art
first multitouch screen
low power
osx 10

01/09/2007 01:44 PM

precisioin enclsosure
3 sensors
desktop class apps
wide screen video ipod
200 patents
for all the iphone

01/09/2007 01:45 PM

apple intends to protect them!
iphone is like
having your
life in your pocket…
about to reveal

01/09/2007 01:46 PM

is dragging on the price..

01/09/2007 01:47 PM

4GB ipohne $499
8GB iphone $599

01/09/2007 01:47 PM

Availability June 2007
req fcc approval
steve rather introduce than to have fcc introduce it

Partner is Cingular, avail in asia 2008
Unique Partnership

01/09/2007 01:48 PM

visual voice mail is the first true
innovation in the partnership
steve introduces
ceo of cingular
Stan Sigman

01/09/2007 01:49 PM

Stan casually walks on stage
stan says steve shared this vision to him
3 years back
long relationship!
stan said
“wow” 3 times!
everyone claps

01/09/2007 01:50 PM

steve brought another company
to celebrate…the new at&t

01/09/2007 01:50 PM

this new family will help fulfill the vision for apple in one device…the iPhone

01/09/2007 01:50 PM

best network with the best device
cingular at&t = best voice ui, best service
did i mention this is an exclusive relationship between cingular and apple?

01/09/2007 01:53 PM

stan says he’ll be working shoulder to shoulder with steve
changing the way companies working together
exclusive partnership
this is not an mvno
lets apple be apple
and cingular be cingular

01/09/2007 01:54 PM

iphone owners will be cingular customers
stan closes by saying this is going to be
a terrific rid
and thank steve

01/09/2007 01:55 PM

oops i meant they started working together two years back, not three
steve has “luv” for cingular
now we’re looking at the market..
and see how big it is
2006 Units worldwid:

01/09/2007 01:56 PM

clicker is not working…
steve says..they’re scrambling back stage right now
and everyone laughs
steve talks about
his high school experience

01/09/2007 01:56 PM

what a “showman”
steve doing something funky on stage
you’ll have to watch the video

01/09/2007 01:57 PM

game console 26M
digital camera is 94M
mp3 135M
pc 209m
mobile phone 975M!!!
giant market

01/09/2007 01:57 PM

1% market share = 10M units
in 2008 steve wants 1% market share
of 10M units in 2008 and go from there
Mac iPod Apple tv iPhone
Apple Computer, Inc.
dropping computer
new company name called
Apple Inc.

01/09/2007 01:58 PM

steve said he didnt
sleep a wink last night
AND I didnt either!
he reflects back to 1984
2007 is another revolutionary year for Apple
Wane Gretsky quote
i skate to where the puck…something

01/09/2007 01:59 PM

that’s all folks!!
see ya when the the iphone comes out

01/09/2007 02:00 PM

Thats it guys, keynotes is over and we’ll have the2 hours keynotes video soon :) check back at

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