As content sharing goes increasingly digital, showing off photos to friends and family usually involves pulling out one’s phone or tablet to swipe through a gallery or uploading albums to mutual social websites. Lomography doesn’t believe the printed photo is dead, however, and aims to show it with the Lomo’Instant photo-printing camera.
The Lomo’Instant is an instant camera akin to Polaroids of days gone by. Using Fujufilm Instax Mini film and an integrated wide-angle lens, users can take a snapshot and print it out instantly, having a physical picture to pin up or give away.
A Lens Package will also be made available to owners, who will be able to affix a portrait or fisheye to the camera for different photography effects. Long exposure photography is possible, as well as multiple exposures and the use of color gels.
Lomography elected to fund the Lomo’Instant camera using crowdfunding through Kickstarter, where it has hit nearly $156,000, a bit above the $100,000 goal the company set. There are 30 days to go, and the folks behind it expect the camera to be finished by the end of November.