KFC ‘Watt a Box’ is a box of chicken with a built-in phone charger

Brittany A. Roston - Jun 22, 2016
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KFC ‘Watt a Box’ is a box of chicken with a built-in phone charger

It’s a problem as old as time: one minute you’re eating a piece of fried chicken, the next minute your phone is dead. Chaos ensues. The chicken is in a box and you can carry it toward the nearest outlet, but who wants to be the person sitting near an outlet with a box of chicken? Not you, that’s who. Fortunately KFC in India has a solution — it’s called the Watt a Box, and it’s a box of chicken that doubles as a phone charger.

The Watt a Box is apparently just the 5-in-1 Meal Box that includes a built-in battery and USB port — plug your phone’s charger in, connect the phone to the charger, and your phone’s battery will start charging. The box is a limited edition offering, and you’ll have to try hard to get one yourself — they’re only being offered in Delhi and Mumbai.

The Watt a Box is being given to some customers in those cities who order the 5-in-1 Meal box from KFC, as well as whomever wins one through an online contest taking place on the KFC India Facebook page. It isn’t clear how long KFC India plans to offer the Watt a Box, nor whether we’ll see it crop up at KFCs in other countries.

Speaking to The Times of India, KFC India CMO Lluis Ruiz Ribot said:

We launched the 5-in-1 Meal Box in March this year with the objective of providing an abundant complete meal and at an affordable price for our customers. With the launch of Watt a Box, we have gone a step ahead and also introduced an element of utility into the box. Each one of us spends a considerable time on our smartphones daily, and the phone battery going dead is almost like a nightmare! No longer is that the case, with the Watt a Box around.


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