Among several interesting revelations, the new biography on the late Apple co-founder and former CEO, Steve Jobs, reveals his plans for a future Apple TV. And by that, we don’t mean just another iteration of the current Apple TV set-top box, but a full-fledged Apple-branded television set designed on the same principles of simplicity and ease of use that have made Apple’s other products so successful.
Biographer Walter Isaacson revealed that during an interview with Jobs, the Apple visionary told him that he wanted to create an integrated television set that would work seamlessly with other devices and the iCloud. It would be simple, elegant, and incredibly easy to use.
‘I’d like to create an integrated television set that is completely easy to use,’ he told me. ‘It would be seamlessly synced with all of your devices and with iCloud.’ No longer would users have to fiddle with complex remotes for DVD players and cable channels. ‘It will have the simplest user interface you could imagine. I finally cracked it.’”
It’s not clear whether Apple does indeed have television sets in the pipeline, although rumors have persisted that the company has been working on such a pursuit. Piper Jaffray analyst Gene Munster has insisted that Apple had such plans since 2009. Jobs resignation in August had ignited another round of speculation regarding an Apple “iTV.”
[via Washington Post]