It's Girls World too, so why should the boys have all the fun?

This much anticipated direct to consumer site is fast-becoming a necessary online destination where the girls of the world can mix and mingle in a new online girls club hang-out with all the frills and frou frou trappings that stylish women adore and fashionistas demand."We recognize the web's important role in driving women's awareness of mobile content," said Kristin McDonnell, CEO, LimeLife Inc. "At Limelife women can discover and purchase mobile content, including a wide selection of fashion wallpapers, subscriptions to lifestyle text messages, and a variety of entertaining games.According to a survey conducted by the company, 30% of women who have downloaded content to their phones learned about that content through the web, making it one of the top three channels for discovery. In addition, over 30% of women who haven't downloaded mobile content say they cannot find any that appeals to them.Focusing on women's mobile lifestyles, LimeLife is looking to fill this void by helping female consumers access new and compelling ways to use their mobile phones.

Recently Limelife introduced a series of innovative promotional tie-ins with carriers to support its newfound relationship with Procter & Gamble as an integrated advertising partner.  LimeLife also highlights a unique content partnership with Time, Inc., for four mobile software titles based on Time's top-tier magazine properties.

LimeLife distributes its mobile applications through the company's relationships with multiple wireless carriers, including Cingular, Sprint, T-Mobile, and Verizon Wireless as well as from the company's direct-to-consumer web site at