Instead of dropping a variety of changes into the Internet wild and letting them be interpreted by users, Instagram will make changes and develop its plans first, then reveal the terms and plan once it knows what it is going to do. In addition, the company again stressed that it has no intentions of selling user photos, something it stated earlier this week to ease concerns.
Instagram’s co-found Kevin Systrom offered this statement. “Going forward, rather than obtain permission from you to introduce possible advertising products we have not yet developed, we are going to take the time to complete our plans, and then come back to our users and explain how we would like for our advertising business to work … I want to be really clear: Instagram has no intention of selling your photos, and we never did. We don’t own your photos – you do.”