Hertz massive Tesla Model 3 EV order sends interest rocketing

Eric Abent - Oct 25, 2021, 10:28am CDT
Hertz massive Tesla Model 3 EV order sends interest rocketing

Hertz today made a whopper of an announcement, revealing that it will be ordering 100,000 Teslas over the next year and adding those EVs to its fleet. Not only that, but Hertz will also install several thousand chargers at its network of locations around the US and Europe. With this move, Hertz says that it will “offer the largest EV rental fleet in North America and one of the largest in the world.”

Specifically, Hertz said today that it would purchase 100,000 Tesla Model 3s and those cars will start being available at airport and neighborhood locations across the US and Europe in November. At first, Hertz says its EV fleet will only be available in major markets within the US and “select cities” in Europe, but it seems the company is looking to expand availability rather quickly.

By the end of 2022, Hertz says it plans to have these Tesla Model 3s available in 65 markets, expanding further to 100 markets by the end of 2023. In all, Hertz plans to install 3,000 Tesla superchargers at various locations in the US and Europe as well. Perhaps unsurprisingly, this announcement sent Tesla’s stock on something of a surge this morning, but even more important is the impact this could have on the public perception of electric vehicles.

Hertz says that EVs will comprise more than 20% of its global rental fleet when the order is complete. In addition to placing this order, Hertz has also hired NFL star Tom Brady for an ad campaign centered around renting, driving, and charging these Tesla Model 3s. On Hertz’s website, we see that charging will be included in EV rentals, but only for a limited time. Beyond February 1st, 2022, it sounds like renters will have to foot the bill for charging.

It’s an ambitious plan, but in today’s announcement, Hertz cautions that the order of 100,000 Tesla Model 3s may be impacted by factors outside of its control. Specifically, the company is talking about the global semiconductor shortage, which could impact the production of computing hardware for some time to come. In any case, look for the option to rent a Tesla Model 3 to start popping up at Hertz locations next month.


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