Happy Birthday iPad, you’re dead

Chris Burns - Jan 27, 2015
39
Happy Birthday iPad, you’re dead

If you take a look, today you’ll find a collection of articles written from the perspective of an iPad hater. Not because the iPad is dying, but because sales figures from Apple suggest that iPad sales aren’t growing. They’re taking a bit of a dive, as it were. Tablets in general aren’t selling all that well, and more than a couple of analysts are on quests to find out why. Is it because everyone already has a smartphone that’s big enough to be called a tablet? Does everyone already own an iPad, not needing another?

The iPad was first introduced 5 years ago this week. Since then it’s dominated the tablet ecosystem. There’s not been one tablet or tablet-like device to come close to the sales of the iPad in the five years Apple has had the device on the market.

Today we’re to understand that Apple sold 21,419,000 iPads in the three month quarter ending on December 27th, 2014. This is Apple’s financial Q1 2015, and compared to this same quarter one year ago, Apple’s numbers have gone down.

One year ago this same quarter, Apple sold 26,035,000 iPads. That’s 18% more than they sold this most recent quarter.

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Have a peek at Gartner’s most recent tablet shipment charts. Remind yourself that this is shipments while Apple’s numbers are sales – they’re different, but we can still get a general idea of what kind of percentages we’re looking at.

In 2014, Gartner suggests that 216 million tablets were shipped. That’s 216 million tablets shipped in the entire calendar year of 2014.

Adding up Apple’s last four quarterly device sales charts, we get the following:

This is Q4’14, Q3’14, Q2’14, and Q1’15, respectively:
12,316,000 + 13,276,000 + 16,350,000 + 26,035,000 =
67,977,000 iPad units sold by Apple in the year 2014

That’s over a quarter of the tablets Gartner suggests were shipped – not sold – by ALL manufacturers during the year.

Though Apple’s iPad sales have fallen year-over-year, iPad lovers needn’t worry.

Apple isn’t going to stop producing any time soon.

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